As my professional life begins
Business houses are of two types. The risk averse and risk takers.The second types beleive in marketing while first types are salespeople. A balance of both is required for growing your business as well as sustaining it. In back end you work for cost minimisation by managing inputs and at the front end it's all about channel management and brand building.Your customer touch points (channel and media ) are your face to your customers. Government as well as your competition are the environment. Your area of business operations also determines a lot of things. In such a competitive scenario, it is difficult to create an impact within constrained budgets but that is the beauty of marketing. That is where Management differs from Entrepreneurship!!!!