Agri-Business and Life

Introduction:- Cotton is an important cash crop in India. It accounts for highest value share in profits of most seed companies and hence is a growth driver of major importance. India is set to become the highest cotton producing nation as most of the seed companies are struggling to liquidate huge stock of cotton inventories. Productivity in India is quite low as compared to other nations yet there are quite few market leaders (good products) in this highly product centric market. A detailed SWOT analysis is required to understand the dynamics of Indian cotton seed market and develop focused positioning and liquidation strategies in a market which has a very thin differentiation in its various segments. Strengths:- 1.      Cotton is an important cash crop in India and plays a significant role in the national economy. As an industrial crop, it supports millions of people through cultivation, processing & trade and contributes to US$40 billion to an...

Continuation of Changing Food Habits of India(http://agribiznlife.blogspot.com/2011/01/changing-food-habits-of-india-do-we.html) Farmer Vishal Satpude (Fictitious) lives in a 40,000 sq ft farm house in Telangwadi near Solapur, 30 years ago a dream, now a reality. Over the period, Satpude borrowed money from friends and bought a few farmyard animals. In 1985, he purchased 27 acres of barren land. Using drip irrigation, Satpude cultivated pomegranate, and his toil has yielded his dream come true. Today, his orchard extends to 300 acres, and he owns, in addition to the farm house, a cold storage and packaging house worth crores, a few cars and much more. (Over the last few years, pomegranate area is replaced by Bananas, as the story progresses we know why) None the less, Satpude's transformation is the stuff of case studies in B-schools of India and abroad. But more than that, it is representative of a silent fruit revolution in the state's drought-prone areas, and some of...