SWOT on Cotton Seed Business in India
Introduction:- Cotton is an important cash crop in India. It accounts for highest value share in profits of most seed companies and hence is a growth driver of major importance. India is set to become the highest cotton producing nation as most of the seed companies are struggling to liquidate huge stock of cotton inventories. Productivity in India is quite low as compared to other nations yet there are quite few market leaders (good products) in this highly product centric market. A detailed SWOT analysis is required to understand the dynamics of Indian cotton seed market and develop focused positioning and liquidation strategies in a market which has a very thin differentiation in its various segments. Strengths:- 1. Cotton is an important cash crop in India and plays a significant role in the national economy. As an industrial crop, it supports millions of people through cultivation, processing & trade and contributes to US$40 billion to annual exports income