Agri-Business and Life

"Profession is an emotion; actually, it is a state of awareness, a way of being in the world, a way of seeing oneself and others."

Because I keep my Childish Soul. Because I am Enthusiastic about my work. Because I make everyone happy around me.

Even as India's population increased by 17 per cent in the last 10 years, its farm output expanded at just half that rate. Despite growing demand for food, the land devoted to agriculture has come down in the last 20 years. With extra money to spend, Indians are including more pulses, milk and meat in their diet, but the output of these products is simply unable to keep pace. There's not much you can do But yes you can make money off them, by owning stocks that play on the agriculture. While there are several options in the listed space for investors , makers of agricultural inputs are the best options. Earnings for such manufacturers tend to be less volatile than those for agro-commodity companies, which are subject to the vagaries of weather and commodity price swings. Companies manufacturing agricultural inputs are a better way to play on the “rural consumption” story than FMCGs, two-wheelers or retailers. Rural incomes have, in recent years, been rising fast on the ba...

Engel’s law is one of the most established law of economics Engel’s law of economics states that ‘Economic development involves an increase in national and per capita income and the consequent changes in the consumption pattern. A notable change in the pattern of consumption expenditure is expected due to change in per capita income. As the economy develops, the level of income of its people increases and they begin consuming larger quantity and superior quality products. This process though quite gradual brings about changes in the pattern of consumption over time. With the increasing incomes, accelerating urbanisation and improving value chains, the food consumption patterns in India have been dramatically altered in accordance to the Engel’s law. The Tenth Plan has emphasized the need for Nutrition Security with rapid increase in dietary diversification So with the increasing urbanisation in India, people would see more of vegetables and fruit consumption as compared to staple food ...

I can cure, I can repair, I can restore. I can reform, I can transform. I can brighten, I can enlighten. I am nourishing, I am long tempered. U can never see me angry. I am humble. I listen . I understand. I beleive in truth. I depend on God. I tolerate everything. I can endure, I can persevere, I can persist. I am with you and for you. I give and forgive. I forgive and forget. I clean. I clear. I change lives. I make you knowledgeable, wise and great. I am nice , kind and honest. I am vast but you see through a microscope.I look through telescope. You find fault. I find only remedies. I won't hurt your ego. So donot stay away.Donot be frightened to hold me. I am sacrifice and I am performance. I am not lust, I am life. I am pure, I am eternal, I am holy. I am your body, never misuse it. I am your soul, never embitter it. I am your conscience, never deceive it. I am your family. Donot take their love to be obvious. I am your teachers. Do not take their love...

Business houses are of two types. The risk averse and risk takers.The second types beleive in marketing while first types are salespeople. A balance of both is required for growing your business as well as sustaining it. In back end you work for cost minimisation by managing inputs and at the front end it's all about channel management and brand building.Your customer touch points (channel and media ) are your face to your customers. Government as well as your competition are the environment. Your area of business operations also determines a lot of things. In such a competitive scenario, it is difficult to create an impact within constrained budgets but that is the beauty of marketing. That is where Management differs from Entrepreneurship!!!!

When we talk of microfinancial services it is always credit and savings. There is no doubt that strong demand for micro finance services in our country exist among the poor. There are around 150 million poor households present in our country whose average credit requirement is around Rs 20000. So we can see that a potential demand of Rs 300,000 crores ($ 60 billion) exist, out of which only 10% i.e. $6 billion have been covered by micro-credit agencies. While we can clearly observe the potential for microfinancial services across our country, reality on ground is that MFIs instead of venturing into unexplored market of actual poor and needy in the remote corners of the country, they are busy oversaturating an already saturated marketspace leading to a phenomena called the MF bubble (more or less similar to the housing bubble of US) due to overlending and multiple lending to the not so poor and needful. AP has become hub of Microfinance with every second MFI present there. Customers hav...